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Feeding | Teething
Crafted from our signature Cloud Muslin™ fabric, these washcloths offer unbeatable softness and absorbency, making them an essential addition to your baby's bath time routine.
Baby Washcloths - 3 Pack
$21.00
Wrap your little one in the cozy embrace of our Toddler Hooded Bath Towel, crafted from our signature Cloud Muslin™ fabric.
Toddler Hooded Cloud Muslin Towel
$45.00
The Glo Pals are light-up characters that are made for bath time! Simply drop the Pals in liquid and they'll automatically light up.
Glo Pals 4-pack Light Up Sensory Cubes
$12.00
Every little ballerina will love the Ballet Party Squirtie Set
Ballet Party Squirtie Baby Bath Toys
$21.99
The Ultimate Baby Kit is your one-stop, curated assortment of fuss-busting solutions, including ten health and wellness, grooming, and teething must-haves.
frida baby Ultimate Baby Kit (in store exclusive)
$99.99
Insert your Glo Pals Light-Up Cube into the back of each Pal, drop it in the water, and watch it light up!
Glo Pals Character Pack with 2 Light Up Sensory Cubes
$16.99
Your little swimmer will love this set of sea animal squirting toys!
Sea Party Squirtie Bath Toys
$21.99
Tackle all of your trimming time without nicking baby’s sensitive skin with the NailFrida SnipperClipper Set.
NailFrida the SnipperClipper Nail Care Set
$15.99
Our hooded towels are backed with premium knit cotton fabric that gets softer with each wash.
Premium Knit Hooded Towel | Goosie
$40.00
Wrap your little beach bum in cozy coastal vibes with the Copper Pearl Gully Premium Knit Hooded Towel!
Premium Knit Hooded Towel | Gully
$40.00
Our hooded towels are backed with premium knit cotton fabric that gets softer with each wash.
Premium Knit Hooded Towel | Fischer
$40.00
From mealtimes to bath time or travel time, keeps baby entertained.
Shnuggle Stick N Play Star Toy
$17.95
The Shnuggle Baby Bath offers a comfy and cosy bathtime for babies as well as giving new mums and dads confidence to handle their baby at bathtime.
Shnuggle Baby Bath Tub | with newborn baby bath support
$59.95
LOOKEE Bath Mirror makes tub time a splashing good time!
Lookee Sensory Bath Mirror
$19.99
Bath time just got a whole lot wilder with our soft Hooded Towel Alligator!
Green Alligator Hooded Towel
$44.00
Our hooded towels are backed with premium knit cotton fabric that gets softer with each wash.
Premium Knit Hooded Towel | Daisy
$40.00
Our hooded towels are backed with premium knit cotton fabric that gets softer with each wash.
Premium Knit Hooded Towel | Ducky
$40.00
Turn almost any sink into a newborn spa sesh with the Soft Sink Baby Bath, designed to cushion + cradle baby from head to toe.
Soft Sink Baby Bath (in store exclusive)
$37.99
Our ALL NEW two-pack features a mini copy of The Brushies Book as well as two finger toothbrush characters to make brushing fun.
2-Pack of Brushies with Momo the Monkey & Pinkey the Pig Mini Book
$12.95
Send your little explorer twirling and whirling into a delightful sensory adventure!
Whirly Squigz
$24.95
Turn bath time into a jawsome adventure with this adorable 100% cotton shark hooded towel, perfect for kids aged 0-5 years!
Seaborn Shark Hooded Towel
$44.00
This head-to-toe grooming set has everything you need to get baby gram or grandma ready.
Baby Grooming Kit | Frida
$29.99
Bath time just got a whole lot cozier with our soft Hooded Towel Chick!
Yellow Puddles Duck Hooded Towel
$42.00
Get ready for lots of fun in the tub. Now, the party doesn't have to end when it's bath time for your little one!
Duck Family Bath Toy Set
$16.00
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