Since 1979 Allen’s Naturally has offered a variety of natural laundry detergents free of perfumes, dyes and fragrances. While our products have strong cleaning capabilities they are gentle on your clothes and the environment. Our products have earned popularity among those with MCS (Multiple Chemical Sensitivities). In recent years due to the cloth diapering resurgence our products have become popular with moms and families who cloth diaper as well as with cloth diaper manufacturers. Very little detergent is required since it's concentrated. The cost per load is considerably lower than the big brand detergents found in large chains.